Industries
Built for the calls your business actually gets.
A dental clinic’s 8 am rush looks nothing like a plumber’s burst-pipe call at midnight. Middlesurf AI agents are set up for your industry’s calls, your software and your privacy rules — then trained on your business.

Four industries
Choose your industry

Clinics — dental, medical, physio, vet
Books the cleaning, sends the reminder, fills the cancellation. Answers after-hours calls and keeps patient information under Ontario’s PHIPA rules.
See clinics
Legal & accounting firms
Takes the intake call at 9 pm, books the consultation and keeps client confidences on infrastructure you control.
See legal & accounting
Home services — HVAC, plumbing, electrical, renovation
Answers while you’re on the roof, flags the emergencies, books the estimate and chases the quote.
See home services
Real estate & property management
Responds to a new lead in seconds, books the showing, and logs the 2 am leak for the on-call super.
See real estateSame four problems
Different calls. The same four problems.
The phone rings when nobody can answer.
Before opening, after closing, at lunch, during a procedure or on a job site.
Leads go cold fast.
Whoever calls back first usually wins the work.
Your front desk is doing three jobs.
Booking, rescheduling and chasing — while someone stands in front of them.
The information is sensitive.
Health records, legal matters, tax files, tenants’ details and home addresses.
Middlesurf gives every call, message and lead an immediate, accurate answer — and handles that information carefully, with recordings and transcripts kept on our own servers in Canada.
How we set it up
How we set it up for your industry
Your calls, mapped first.
We start by listening to how your calls really go, then design the agent around them.
Your number and your software.
Keep your number and carrier and forward calls to us. Bookings go into your calendar or practice software and notes into your CRM. We build the connection to whatever you already use.
Your rules.
What the agent can answer, what it must never answer, and when it hands off to a person — written down and approved by you.
Your privacy obligations.
Health, legal and financial information handled the way your regulator expects. Designed to support PIPEDA, PHIPA and Quebec Law 25 obligations.
English, French and many other languages.
The agent detects the caller’s language, answers in it and switches mid-call if the caller does.
Other organizations
Not on the list?
We also work with mid-market and regulated organizations in any industry — especially where an existing phone system or software is part of the picture.
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